To view complete tutorial click here
Here is a quick example of what can be achieve using this shader technique
Environmental Material Shader from Thierry on Vimeo.
An example of an Environmental Material Shader applied to a dae object in Flash Actionscript 3 and Papervision3D
full tutorial can be found at http://thierryzoghbi.co.uk/blog/2009/03/envmapmat/